Here are 71 mind-blowing search engine optimization (SEO) stats that highlight the importance and impact of SEO:
1. Google processes over 3.5 billion searches per day. (Internet Live Stats)
2. The first five organic search results on Google account for 67.6% of all clicks. (Zero Limit Web)
3. 93% of all online experiences begin with a search engine. (Search Engine Journal)
4. 70-80% of users ignore paid search results, opting to only click on organic search results. (Zero Limit Web)
5. 60% of all clicks go to the top three organic search results. (Zero Limit Web)
6. Companies that blog have 434% more indexed pages than those that don't. (HubSpot)
7. 50% of all searches are four words or longer. (WordStream)
8. 72% of online marketers consider content creation their most effective SEO tactic. (HubSpot)
9. Organic search is responsible for 53% of website traffic. (BrightEdge)
10. 75% of users never scroll past the first page of search results. (HubSpot)
11. 80% of users ignore paid ads in search results. (Search Engine Journal)
12. The average time it takes to rank in the top 10 search results on Google for a new keyword is 3-6 months. (RankPay)
13. 50% of search queries are at least four words long. (WordStream)
14. Websites with a blog have 97% more inbound links. (HubSpot)
15. Google accounts for over 75% of all global desktop search traffic. (NetMarketShare)
16. Mobile devices account for 60% of all organic search engine visits. (Merkle)
17. The top 10 results in Google's organic search results get 91% of all traffic. (Moz)
18. On average, long-form content gets 77% more links than short articles. (Quick Sprout)
19. 70% of marketers say SEO is more effective at driving sales than PPC. (Databox)
20. Over 40% of revenue for businesses comes from organic traffic. (BrightEdge)
21. The average click-through rate (CTR) for a website ranking first in Google is 31.7%. (Advanced Web Ranking)
22. The average length of content for pages ranking in the top 10 Google search results is 1,890 words. (Backlinko)
23. 61% of marketers say improving their SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
24. 53% of mobile users abandon sites that take longer than three seconds to load. (Google)
25. 85% of searches are voice searches by 2025. (Campaign)
26. 58% of searches come from mobile devices. (Hitwise)
27. Video content is 50 times more likely to drive organic search results than plain text. (Omnicore)
28. 72% of marketers say that relevant content creation is the most effective SEO tactic. (Databox)
29. 61% of marketers say that improving their SEO and organic presence is their top priority. (HubSpot)
30. 81% of consumers perform online research before making a purchase. (Retailing Today)
31. 70-80% of users ignore paid search results, choosing to only click on organic search results. (Search Engine Land)
32. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
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